Call Us Today For All Your Advertising Needs!

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You never know the impact that even the simplest things will have on somebody. Even holding the door open for the person behind you can make a real impact. The little things make a big difference these days, and we all should do our best not to forget them. So remember to do something nice for someone who you don’t expect a thank you from today!

Buying a new car is a very stressful task for many of us. We worry about going down to the dealership and being fast talked by some salesman trying to rip us off. Well not all car dealers are made the same! That’s why All American Chrysler, Jeep, Dodge, Ram of Midland stands out from the pack. The team there understands that buying a vehicle can be a taxing ordeal and will educate and inform you to make the best decision. Their salespeople have the heart of teacher and want to get you and your family in the best car for your situation. All of this combined with some of the lowest prices around, make All American Chrysler, Jeep, Dodge, Ram of Midland a no brainer for all of you car shoppers out there. Just call (855) 419-1998 or stop on by and see them at 3801 West Wall Street in Midland today. You can also shop online 24/7 at MidlandDodge.com! Go check them out and tell them Thrifty Nickel sent you.

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Think Big With Thrifty Nickel!

nickelBLOGLOGOwide.jpgIf your business has never advertised with Thrifty Nickel before, then the time is now! Our team is ready to assist you in person at 2611 Golder Avenue in Odessa five days a week. You can also call us to place your ads or just place them online at OurThriftyNickel.com twenty-four hours a day and seven days a week!

If you and your business are trying to think bigger, then congratulations on striving to be the best you can be. Results require actions and hard work, not just good thoughts about what could be. Well did you know that Thrifty Nickel can help you advertise in America from the East coast to the West coast, and everywhere in between? Our team here in Odessa, Texas is ready to help your ads get seen all across the country. From Los Angeles to New York, and even twenty-one different cities in the great state of Texas, we can do it all for you. Chances are that this sounds like a very interesting idea, but you may be worried about the price. Well with Thrifty Nickel you can get the best rates in the country and get your ads seen nationally for much less than you think. Just call 432-333-4184 or 432-580-7777 and let one of our friendly representatives help you today!

Do you use Yelp? It’s a very helpful website and app that lets people find the top places in their area. Well we just created a page on Yelp and want your help to get us established as one one of the best print media companies in Odessa. All you have to do is go to http://www.yelp.com/biz/thrifty-nickel-want-ads-odessa and write a review about us. For a limited time, if you review us on Yelp you’ll get $10 off your next ad with code 4567! It’s really that easy, just like advertising with Thrifty Nickel! (Disclaimer: Not valid with any other offers or promotions, one time use only.)

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Like Us On Facebook Today!

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Grab a copy of the Permian Basin’s favorite free classifieds publication on a newsstand near you today. Of course if you’re not a fan of a physical printed paper, then you can always read us online right here! Thank you to all of our amazing team that helped put this week’s issue together; they always know how to get things done on time! If you still haven’t “Liked” us on Facebook, then what are you waiting for? Give us a thumbs up today!

As I sit here and stare at my calendar, I can hardly believe that there are less than two weeks left in October. Soon enough it will be Trick or Treating with the kids on Halloween and then traveling to be with family for Thanksgiving! Time has a funny way of flying by but just be sure not to let it pass you by. An unproductive day is little more than a waste when it comes to the business world.

If you pick up this week’s issue, then you’ll no doubt see the large ad for West Texas Nissan in Odessa. Right now they have some huge sales and specials going on. You can drive off the lot in a beautiful 2014 Ford Focus S with zero dollars down and just $218 per month! Or maybe you’d like a little more space in a 2012 Nissan Juke for just $248 per month with zero dollars down! Also every vehicle purchased in the month of October at West Texas Nissan, means they will donate $50 to the United Way. This dealership is full of kind and helpful people that will do anything they can to make sure you drive away happy. Stop on by and see them today at 4307 JBS Parkway or call (800) 915-1945 and tell them Thrifty Nickel sent you!

Advertise or find your perfect services with us at OurThriftyNickel.com.  It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad!  Because we love our customers, right now when you purchase two weeks we will offer you a 3rd week at no charge!

For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:15 every day of the week. On Mondays our phone transactions and business locations shut down at 6:15 PM, Tuesdays till 7:15, Wednesdays till 6:00 PM, Thursdays till 5:00, and Fridays till 12:15 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 N. Golder, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-11’s in Odessa and Midland! If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households!

Avoid Scams & Fraud

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Here are some tips to help you notice scams and fraud in classified ads and across the Internet.

Only deal with people in your area.

If you want to make sure you’re doing everything you can to avoid scammers, then only deal with local folk who you can meet face to face. Scam artists will try to contact you from other countries and ask for you to ship your goods to them.

Don’t wire funds (Western Union, Money Gram, etc.).

If someone responds to your ad and wants to pay you using a wire transfer, then DON’T DO IT! You’ll likely never see the money or your item again.

Beware of fake cashier’s checks and money orders.

Scammers will sometimes send you a fake money order that is valued above your asking price. The scammer will ask for you to wire the over-payment back to them. Once your bank realizes the check is fraudulent, you’ll be on the hook. The scammer will get to keep the overpayment you sent them and you’ll feel embarrassed that you fell for it.

Beware of identity theft. Don’t share your private info.

Never ever give out your sensitive personal information to anyone without careful consideration. Identity theft can end up costing you a lot of time and money.

Use caution when accepting relay calls from the hearing and speech impared.

Many people actually have hearing and speech disabilities and need to use relay calls. Unfortunately scammers will often use this method to contact you, pretending to be deaf. Remember it is always better to deal locally and meet face to face.

Avoid shipping and escrow.

There are scammers out there who will use fake, online escrow services, so be careful.

Avoid deals that are too good to be true.

If a deal seems too good to be true, then it usually is! Always use caution with anything that seems too good to be true.

 

Please understand that OurThriftyNickel.com is a service to help buyers and sellers find one another. OurThriftyNickel.com is not involved in any transactions and can not police the actions of our many users.

 

 

 

Looking For A Job?

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Check out our job opening for a Sales Representative in Odessa! http://jobview.monster.com/GetJob.aspx?JobID=145322439 #jobs

Things are looking pretty bad in the Northeast as the great Blizzard of 2015 rolls through. Check out our Facebook page to see a video of all the snowfall in Boston this morning. Thankfully things here in Odessa, Texas are looking nice and snow free so far this week, we usually don’t get to participate in blizzard hysteria that dominates the airwaves. So stay warm out there and be sure to call your family and friends in the Northeast to make sure they’re okay!

The other item that I’ve seen on the news non stop is Deflate-gate. Now I’m sure how much an under inflated football might a player but the game against the Colts wasn’t even close so we should just move on. It will be interesting to see how this all plays out and if it possibly tarnishes the legacy of Tom Brady. I’ll save my Super Bowl predictions for later this week, so don’t go placing any bets yet!

If you’re looking for a good deal to get your business into Thrifty Nickel this week, then listen to what I’ve got for you! We’re running a Business & Services Special for a limited time where you can really save yourself some serious money. Eight weeks in our Business & Service usually runs you $128, but now you can save $51 and only pay $77 for eight whole weeks! Call Mary, our Business & Service Specialist and make sure that you get seen!

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Welcome to Tuesday!

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Does your business want to reach a lot of people without spending tons of money? Well Thrifty Nickel helps you reach many different people across the Permian Basin without spending a lot of money. But what about if your business wants to reach people all over the country without breaking the bank? Well then you need to check into Thrifty Nickel’s National Advertising Program! With a CVC audited circulation of 724,228 you can rest assured your business will be seen. Many different advertising options are available, both by region and all across the country. Our Texas region contains 21 different publications for only $185 a week (20 words or less). The Central U.S. region has 18 publications for $175 a week (20 words or less). The West Coast region of publications has 47 publications for $530 a week (20 words or less) Last but not least, the Thrifty Nickel Eastern U.S. region has 55 different publications for $800 a week (20 words or less). Now you can advertise your business or items in any of these locations. Call our office today for information (432) 333-4184 or (432) 580-7777. Display rates are available also, call for Jay Warren 432-333-4184.

If you or someone in your family is need of a new car then we want to be your go to source. Thrifty Nickel is always striving to deliver what our customers need and are looking for. So if a new vehicle is your need, then we have you covered this week. Take a look at our automotive section starting on page 25 this week. We have cars, trucks, SUVs and everything in between so there’s something for everyone. Take a look at a few of the selections I’ve posted below and let them know that Thrifty Nickel sent you!

  • 2001 MAZDA Protege 4 door, only 70,000 miles, heat/air. Call K.K.’s Cars 432-332- 6292.
  • 2007 LINCOLN Navigator, loaded, luxury SUV, navigation system, heater/cooler leather seats, moon roof, power lift gate, running boards. DVD entertainment system and much more. 113k miles, $14,995. 432-520-2025.
  • 1999 CADILLAC Deville, extra clean. $2500 Down. Bobby’s Auto Sales, 100 N. Dixie, 432-580-7611.
  • 2012 FORD Mustang BOSS 302, 14,000 miles, $34,000. 432-335-3026.
  • 2000 DODGE diesel 3500 1 ton flatbed, black and silver, 50,000 miles on motor. Reduced $4,500. Must Sell This Week. 432-208-8081.
  • 2003 DODGE 1500 Crew Cab Hemi, very nice truck, runs good, everything works. $5700. 432-889-8348.
  • 2011 LINCOLN MKX, FWD, 3.7 V-6, 46K miles. Call Keith 432-889-6510.
  • 2001 ISUZU Rodeo SUV, 1 Owner. 38,000 miles. $6000. 432- 368-7854.
  • 1999 CHEVY Silverado, pewter, $2000 down. Call 432-580-7000.
  • 2010 TOYOTA Camry $123 per month. Ask for Tiara 432-978-6561.

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Congratulations to the Seahawks and Patriots!

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Today we celebrate the amazing life and legacy of Dr. Martin Luther King, Jr. However since we don’t work for the government, we’re still open today! Feel free to drop on by 2611 Golder Avenue in Odessa and chat with one of our friendly representatives about advertising solutions. Keep a look out on our Facebook Page for a contest giveaway with H-E-B grocery stores. If you like shopping at H-E-B then you’d love to win a free gift card right? Keep your eyes posted!

Yesterday we had the AFC and NFC Championship games in the NFL and one of them gave us quite the show! New England thoroughly stomped the Indianapolis Colts to the tune of 45-7 and will move on to Superbowl 49 in Arizona. The real exciting game of the day was the first, pitting Green Bay against Seattle. At halftime the score was 16-0 in Green Bay’s favor and it looked like they had the game won, until the second half happened! With about five minutes left in the fourth quarter, the Seahawks started their furious comeback. After a Russel Wilson Touchdown and an onside kick, Seattle marched down the field and Marshawn Lynch scored from 24 yards out to give the Hawks their first lead of the game 22-19. The Packers came back to kick a game tying Field Goal and send the game to overtime. Seattle won the toss, got the ball first and scored the game clinching Touchdown to send them to their second straight Super Bowl. It was one of the craziest games I can remember seeing and I’ll be rooting for Seattle to beat New England in two weeks!

If you flip open this week’s issue of Thrifty Nickel, you’ll see 36 pages of deals and bargains waiting just for you. Maybe you’re in the market for a new place to live, but rent prices are just too high here in town. Just take a look at an affordable ‘Mobile Home’ listed in our paper. You might just be surprised at the quality you’ll find!

  • 1 MOBILE Home. Can be used for office or living quarters, has bathroom and shower, 12’x 40’, $9,000. RV, good condition, $2000. 432- 661-1180.
  • 2012 MOBILE home, 18 x 76, 3 bedroom, 2 bath, like new, no finance, $41,000. Installed and owner of land is willing to continue renting the land. 915-491-8974, se habla espanol.
  • 1998 3 bedroom, 2 bath, $16,000. 432-803-0012.
  • FOR SALE 2 BED/2 BATH. $35,999. ACORN MODEL. Includes: Delivery, Set Up, Tie Down, AC Installed & Skirting. Call Arturo 432-242-4579. RBI 3057
  • REDUCED $12,000. 5 bedroom 3 bath HUGE pantry, large island with bar. This is a must see! Turn key transaction, no problem. 432-558-0084.
  • STOP PAYING so much for rent! Hook u ready 2005 Gulf Stream Cavalier 28’, all appliances, everything works, sleeps 6-8. Located in Texarkana. $4,750. 407-421-7433.

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Looking To Get Fit?

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What a wild weekend of NFL Football we had. Well if you were watching the Dallas vs. Detroit that is! The other three games were kind of boring by the second half from my end of the couch. The Cowboys game was a back and forth slugfest against the Lions. Down 14-0 nothing nearing halftime, things were looking pretty grim for the Dallas faithful. But thanks to a Matthew Stafford turnover, Dallas got in the end zone on a 76 yard touchdown caught by Terrance Williams. Things were tense until the very end but Dallas held on to win 24-20 and will travel to play Green Bay this Sunday on the frozen tundra.

Have any of you given up on your New Year’s resolutions yet? I sure hope not, because it takes perseverance to change things in your life! 2015 will be the best year of your life if you work to make it happen that way! Your hard work will pay off and soon you’ll see yourself as a healthier/wealthier/happier person when you look in the mirror. It helps to have someone there to motivate and keep you accountable for your resolutions. Take it one day at a time and you’ll find yourself crossing that finish line in no time!

If your resolution is to work out more, then getting a dog could greatly benefit your cardio. Luckily, Thrifty Nickel has plenty of dogs listed in our paper this week. Find your next best four legged friend and get in shape during 2015!

  • AUSTRALIAN SHEPPARD puppies for sale, $75. 432-661-2720.
  • BLUE AMERICAN bully pups at a great price. ABKC registered, 3 males, 3 females, ready to go. Call or text for pricing and more information. 432-209-9925.
  • CAVALIER KING Charles Spaniels retiring adults for sale. 432-686-0945 Midland.
  • FOR SALE puppies, Chihuahua & Pomeranian mix $150. 432-438-2238, 432-438-8958
  • JACK RUSSELL puppies, ready for Christmas. Shots. $350, 432-362-3620.
  • FULL SIZE Doberman puppies, black/tan & rust/ tan tails docked, declawed, no papers $250. 325-725-0830.
  • AKC BEAGLE Puppies – Ready for Christmas Shots and dewormed. $350. 806-891-8119.

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.

Out With The Old!

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Today marks the very last day of 2014 and there are sure to be parties going all night long. I know that many of us here in Texas think the most American way to celebrate is with fireworks of course! My house is already stocked high with firecrackers and bottle rockets to set off at midnight. If you haven’t bought your holiday supplies yet, then stop by Truckload Fireworks before midnight! With over eighteen different locations across the Permian Basin, there are no excuses not to buy some fireworks for the New Year. Don’t forget to tell the good people at Truckload Fireworks that Thrifty Nickel sent you!

Does your business want to reach a lot of people without spending tons of money? Well Thrifty Nickel helps you reach many different people across the Permian Basin without spending a lot of money. But what about if your business wants to reach people all over the country without breaking the bank? Well then you need to check into Thrifty Nickel’s National Advertising Program! With a CVC audited circulation of 724,228 you can rest assured your business will be seen. Many different advertising options are available, both by region and all across the country. Our Texas region contains 21 different publications for only $185 a week (20 words or less). The Central U.S. region has 18 publications for $175 a week (20 words or less). The West Coast region of publications has 47 publications for $530 a week (20 words or less) Last but not least, the Thrifty Nickel Eastern U.S. region has 55 different publications for $800 a week (20 words or less). Now you can advertise your business or items in any of these locations. Call our office today for information (432) 333-4184 or (432) 580-7777. Display rates are available also, call for Jay Warren 432-333-4184.

Advertise or find your perfect services with us at OurThriftyNickel.com. It really couldn’t be easier. Head over, sign up for an account and then place an ad! Available 24 hours a day, 7 days a week. Try it out! $5.75 for the first ten words, .40 cents per each additional word. One picture free with each ad! For those who prefer a human touch for your business interactions, then feel free to call in and place an ad. Our helpful and friendly staff are available starting at 8:00 every day of the week. On Monday, Wednesday, and Thursday our phone transactions and business locations shut down at 5:00 PM, Tuesdays till 6:00, and Fridays till 2:00 PM.

For the Odessa office place your calls to: (432) 333-4184

For the Midland office dial: (432) 580-7777

If you’re already out on the town running errands, we’re conveniently located at 2611 Golder Avenue, Odessa TX, 79761. That address works for all your mail-in ads as well! We also have newspaper stands in most of your local stores, including all the 7-Eleven stores in Odessa and Midland! You can also find Thrifty Nickel at Supermercado in Midland, El Rancho in Odessa, H-E-B, Stripes, and Albertsons!

If we don’t have a stand in your favorite store, call us and we’ll get one there, just for you!

Utilize the Thrifty Nickel Classifieds, serving the Permian Basin for over thirty years, reaching over one hundred thousand households.